Nuka-Cola Corporation

Nobody can say whether John-Caleb Bradberton intended to create a cultural phenomenon when he first introduced his iconic beverage in 2044, but that’s exactly what he did. Fueled by savvy marketing and a formula that included 120% of the USDA recommended daily sugar intake in every serving, it dominated the market within just a few years.

Not content to rest on his laurels, Bradberton continued to experiment and develop new formulas and flavors, introducing them to market and broadening his company’s already dominating share. Some of these flavors came from in-house research and development, but more often they happened when a competitor’s flavor saw sufficient popularity. Friendly buyouts, hostile takeover, and various forms of skullduggery practically ensured that flavor would be a proud part of the NukaCola lineup within a scant handful of quarters.

Nuka-World, a theme park celebrating the success and cultural standing of the brand, opened doors on May 1, 2050. At the time, it incorporated two sections: Kiddie Kingdom, and Nuka-Town U.S.A. By 2077, another four sections had been added. Safari Adventure, Dry Rock Gulch, The World of Refreshment, and Galactic Zone; each offered a new genre in which to celebrate NukaCola’s journey of refreshment.

Meanwhile, Nuka-Cola continued to sweep the globe and saturate the United States. By 2067, a single street without a Nuka-Cola vending machine was an anomaly; and its international expansion increased rather than decreased during the Sino-American War.

History

Sugary beverages were very popular in the Southeast Commonwealth, and a person's favorite brand of soda was often a point of pride. Due to the fiercely loyal customer bases, Nuka-Cola was only one of many popular flavors in the area. While Nuka-Cola would eventually become the most popular soda in the region, it was never able to purchase it's largest local rival, PepStep. This led to Nuka-Cola purchasing Merle's Very Cherry Soda and re-branding it as Nuka-Cherry to compete directly with PepStep, though it never performed as well in the region as the company hoped.